Jack White talks about vinyl
Jack White, in a recent interview with Detroit Free Press (find it here), talked about a recent acquisition of a building to store tour gear. He decided to revamp the place into a place to release some vinyl, among other things.
He’s open-minded about both digital music and analog music. I can dig that, I think the same way. I embrace both analog and digital, when they have their place. Analog records are the movie-theater version of the music and digital is the tv-home-theater version. Great analogy, Jack!
Here’s what he said about vinyl:
So I thought, well, this can be a place where we can generate content ourselves instead of having it brought to us. We can be creative about it rather than being a victim of it. And that’s been great, because we can be a team and create things. You know, we can film a video at the headquarters and we can print out the photos, and there’s 7-inch sleeves there, and we do all the inscription and mail order, and all that stuff.
And it’s all about tangible music meeting the digital age. We put out records on 7-inches and there’s a line out the door when we release them, special editions. We also put it out on iTunes and MP3 portable format too. We’re trying to get a new generation into the idea of holding a record in their hand. I think of it like, imagine if movie theaters didn’t exist, and you’re trying to entice a new generation to the beauty of watching a film in a theater with the lights turned off and the doors closed, what’s that like. It’s part of that. I want to be a part of that. Vinyl is the only segment of music that’s growing in sales and interest, and I want to be part of that.
